Binx’s
Brand Identity | Packaging | Merchandise | Social Media
Binx’s
Brand Identity | Packaging | Merchandise | Social Media
Binx’s
Industry: Hospitality | Cafe Pop-up
About: Binx’s is a Halloween pop-up coffee bar inspired by Hocus Pocus, Salem, and the iconic black cat energy of Binx. The concept blends coffee-shop culture with witchy Halloween details to create a brand that feels playful, moody, and memorable.
Project Overview
Package: Brand Identity | Packaging | Merchandise | Social Media
Objective: Create a Halloween pop-up coffee bar brand that feels at home in Salem while bringing a cool, slightly dark twist to the classic spooky-season aesthetic.
Project Challenge
Create a Halloween concept that felt true to Hocus Pocus without feeling childish. The goal was to capture the magic of Salem and Hocus Pocus while giving Binx’s its own personality and visual world.
The Approach
The design leans into dark tones, black cat references and grunge details to build a moody but approachable café identity.
Outcome
A cohesive Halloween café concept that feels spooky without being cliché, bringing together Salem, Hocus Pocus, and Binx-inspired details into a brand with a distinct personality and plenty of room to come alive across menus, packaging, signage, and social content.
