Cherry Brewing
Brand Identity | Packaging | Merchandise | Social Media
Cherry Brewing
Brand Identity | Packaging | Merchandise | Social Media
Cherry Brewing
Industry: Hospitality | Cafe
About: Cherry Brewing is an effortlessly cool coffee shop with a playful, feminine personality. Designed to feel like the place you want to be, Cherry Brewing brings together great coffee, good taste, and just the right amount of attitude.
Project Overview
Package: Brand Identity | Packaging | Merchandise | Social Media
Objective: Create a memorable brand identity that gives Cherry Brewing its own personality and positions it as the coffee shop for the girls. The brand needed to feel playful and recognizable while creating opportunities for color and personality to show up across the customer experience.
Project Challenge
The challenge was finding the balance between cool and playful, feminine and unexpected. Cherry Brewing needed to feel like an “it girl” brand without becoming overly trendy or falling into the typical pink, overly polished coffee-shop aesthetic.
The Approach
I built the identity around personality first, using a strong foundational visual system with intentional pops of color and playful graphics.
Outcome
The final identity gives Cherry Brewing a distinctive and highly recognizable personality that feels playful, feminine, and effortlessly cool. Expressive details create visual moments across the brand without overwhelming the overall system, giving Cherry Brewing a flexible identity that can translate naturally across packaging, merch, signage, and social media.
As Seen on Instagram
