Citrus Sky Bar

Citrus Sky

Brand Identity | Packaging | Merchandise

Citrus Sky

Brand Identity | Packaging | Merchandise

Burn Notice

Industry: Wine Bar / Hospitality

About: Citrus Sky Bar is a laid-back wine bar that blends bright, refreshing flavors with a relaxed, stylish atmosphere.

Objective: Create a playful, stylish brand identity for Citrus Sky Bar that reflects its bright, inviting, and laid-back atmosphere.

Project Overview

Package: Brand Identity System

Citrus Sky Bar is a laid-back wine bar concept that blends bright, refreshing energy with a relaxed, stylish atmosphere. Designed for easygoing wine lovers, the brand focuses on creating an approachable space for casual hangouts, date nights, and unwinding after work, without the pretense often associated with traditional wine culture.

The identity was developed to feel light, social, and visually inviting while still maintaining a sense of modern sophistication.

Project Challenge

The main challenge was creating a brand that felt nostalgic without becoming cliché. Y2K and grunge aesthetics are often overused or overly literal, so the goal was to avoid predictable visuals while still capturing the feeling of early digital culture.

Another challenge was balancing edgy, chaotic visuals with wearable apparel design, ensuring the pieces felt intentional and elevated rather than overly graphic or trend-driven.

The Approach

Another challenge was balancing edgy, chaotic visuals with wearable apparel design, ensuring the pieces felt intentional and elevated rather than overly graphic or trend-driven.

Outcome

I developed a cohesive brand identity for Static, translating a Y2K-inspired concept into wearable apparel, packaging, and visual assets. The final outcome balances bold, edgy graphics with clean design, resulting in a distinctive, market-ready brand that demonstrates strong concept development, visual consistency, and real-world application.

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