Duende Hair
Website Design | Brand Refresh
Duende Hair
Website Design & Rebrand
Duende Hair
Duende is a boutique hair studio built on experience, continued education, and a passion for personalized service. As educators in the industry, we take pride in customizing every haircut and hair color to complement each client’s individual style.
Objective: Create an aesthetic website to display the company’s treatments, products, and aestheticians. Ensure it is responsive on all devices, is seo optimized, and fits the new brand I created for Duende.
Project Overview
Package: Website Package & Brand Foundation
Industry: Beauty / Aesthetics
Scope: Website Design, Brand Identity Refresh
Timeline: Two Months
Platform: WordPress / Avada
Project Challenge
Duende Hair needed a website and brand that felt elevated, clean, and editorial. Duende needed to appeal to modern clients seeking premium salon services.
The client requested an all black and white brand and site with pops of color from the logo created.
The challenge was navigating how to present a hair salon as if it were based in LA with a strong editorial edge.
The Approach
I approached this by building a visual identity that leaned into high-fashion cues, elevated typography, intentional white space, and art-directed imagery that felt more like a magazine spread than a traditional salon brand.
Outcome
The final website gave Duende Hair a stronger online presence with a polished look that builds trust and brings clients in.
