Ember

Ember Roast

Brand Identity | Packaging | Merchandise

Ember Roast

Brand Identity | Packaging | Merchandise

Ember Roast

Industry: Café / Food & Beverage / Hospitality

About: Ember is the hottest new cafe in town…literally.

Objective: To create a culturally driven café brand that appeals to the age group of 21-31.

Project Overview

Package: Brand Identity System

Ember is a fire inspired coffee shop. The coffee shop was founded to attract a certain age group to gather and socialize while drinking “fire coffee”.

Project Challenge

The challenge was creating a cafe that did not look like the rest. I made sure our photographs were something that would stand out on social feeds.

The Approach

I approached this by studying the social media cafe trends that go viral with this age group. I then took that information and added a bit of fire and grain to give you Ember.