La Imperial Taqueria
Packaging
La Imperial Taqueria
Packaging
La Imperial Taqueria
Industry: Food & Beverage | Hospitality / Restaurant
About: La Imperial Taqueria brings a bold and authentic Mexican dining experience across multiple California communities, offering consistent quality and a welcoming atmosphere at every location.
Project Overview
Package: Package & Merch Design
Objective: Create packaging that aligns with La Imperial’s brand. Inspired from Mexico City.
Project Challenge
The challenge was to create a unique, contemporary look for La Imperial Taqueria while still honoring the rich visual traditions of taquerias in Mexico City. The identity needed to feel fresh and distinctive without losing the sense of authenticity and familiarity that makes a neighborhood taqueria feel like home.
The Approach
I translated that balance into a bold packaging and merchandise system, pulling inspiration from the colors, typography, signage, and graphic language found throughout Mexico City. The goal was to reinterpret those familiar visual cues in a way that felt distinctly La Imperial rather than simply recreating what already exists.
Outcome
The result was a cohesive packaging and merchandise system that gives La Imperial Taqueria a memorable visual presence while maintaining a strong connection to its Mexican roots. The designs bring tradition into a more contemporary, playful world—creating pieces that feel at home both inside the taqueria and beyond it.
