Midnight Slice

Brand Identity | Packaging | Merchandise | Social Media

Midnight Slice

Brand Identity | Packaging | Merchandise | Social Media

Midnight Slice

Industry: Restaurant / Food & Beverage / Hospitality

About: Midnight Slice is the most aesthetic pizza shop in town…plus the pizza is delicious.

Objective: To create a culturally a brand that reached young people who want that combination of aesthetics and really good pizza.

Project Overview

Package: Brand Identity System & Social Media

Midnight Slice is inspired by that food you want after a long night out…you know what we mean (cheers to you)…delicious greasy pizza but with an aesthetic twist.

Project Challenge

The challenge was creating a pizza brand that did not blend in with others.

The Approach

I approached this by choosing boxes that had a unique shape as well as adding pink to the color palette.

Outcome

The result is a bold, expressive brand designed to stand out while attracting the late night community.

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As Seen on Instagram