Stefani’s
Brand Identity | Packaging
Stefani’s
Brand Identity | Packaging
Stefani’s
Industry: Hospitality | Food & Beverage | Events
About: Stefani’s is a Pride café pop-up inspired by Lady Gaga’s real name, Stefani Germanotta, and her unapologetically bold visual identity. The brand brings that energy into a colorful, playful café experience designed to celebrate Pride and create a space for community.
Project Overview
Package: Brand Identity System, Package Design
Objective: Create a Pride café identity that felt bold, expressive, and iconic.
Project Challenge
Lean into Pride while keeping the edgy Gaga feel. The goal was to create something colorful and celebratory. Stefani’s needed to feel playful and welcoming, but still bold, unexpected, and a little rebellious, capturing the spirit of Gaga while giving the pop-up a visual personality of its own.
The Approach
I leaned into rainbow color, bold typography, and grainy, high-energy textures to create a visual identity that feels nostalgic and larger than life. The aesthetic pulls from Gaga’s fearless approach to color and self-expression while giving Stefani’s its own playful personality.
The identity was designed to feel equally at home across the physical pop-up, social content, signage, and branded touchpoints.
Outcome
A bold, high-energy visual identity that brings Pride and Gaga together in a way that feels colorful, unexpected, and cohesive across the full café experience.
