The Barkery

Brand Identity | Packaging | Merchandise | Social Media

Brand Identity | Packaging | Merchandise | Social Media

Industry: Cafe / Food & Beverage / Pet / Hospitality

About: The Barkery is the place for you and your fur baby to grab the perfect cup of coffee AND a pup cup.

Objective: To create a brand aimed towards pet parents. Include merch, social media, and bold branding.

Project Overview

Package: Brand Identity System & Social Media

The Barkery is founded by a dog mom. She wanted to create a space that is just as dog friendly as it is human friendly, if not more.

The challenge was creating a cafe that was also pet focused without going too far in one direction or the other.

I approached this by creating both coffee cups, bakery boxes, and pastry sleeves as well as dog merchandise such as bandanas and tennis balls.

The result is a bold, expressive brand designed to attract all fur baby parents for a good cup of coffee and a dog friendly atmosphere.