Viva
Brand Identity | Packaging | Social Media
Viva
Brand Identity | Packaging | Social Media
Viva
Industry: Food & Beverage
About: Viva is a new soda brand made to bring a little more personality back to the soda aisl
Objective: Build a bold, playful brand identity and packaging system for a new soda brand that stands out on the shelf and gives Viva a personality of its own.
Project Overview
Package: Brand Identity System, Package Design, Social Media
For Viva, I developed a brand identity and packaging system from the ground up for a new soda concept. The goal was to create something that could immediately stand out on a shelf while still feeling approachable and easy to connect with.
From the logo and visual identity to the can designs and supporting graphics, every element was created to give Viva a distinct personality and a strong presence in the beverage space.
Project Challenge
The soda category is packed with established brands and increasingly polished newcomers, making it easy for new products to blend in.
The challenge was to create a visual identity that felt fresh and different without becoming so loud or complicated that it lost its appeal.
The Approach
I leaned into bold color, playful typography, and simple graphic elements to give Viva an energetic personality from the start. The identity was designed to feel fun and confident while staying flexible enough to work across different flavors and brand touchpoints.
The packaging became a major part of the identity, using the same visual language to create a lineup that feels cohesive while allowing each flavor to have its own moment.
Outcome
The final identity gives Viva a strong visual presence that feels playful, modern, and instantly recognizable. The packaging creates a cohesive product family while giving the brand enough personality to compete for attention in a crowded soda market.
As Seen on Instagram
