Zesta
Brand Identity | Packaging
Zesta
Brand Identity | Packaging
Zesta
Industry: Beverage / Consumer Goods
About: A non-alcoholic sparkling drink brand made with real fruit. Built for people who want something fun and elevated without the booze.
Objective: Create a bold brand identity that is bright, punchy, and slightly chaotic in a cool way. Packaging is the main focus.
Project Overview
Package: Brand Identity System
Zesta was designed as a modern beverage brand that needed to stand out in a saturated market dominated by neutral, minimal packaging.
Project Challenge
The non-alcoholic beverage market is increasingly saturated with minimal, neutral-toned brands. Zesta needed to stand apart by embracing color, personality, and playful chaos while still maintaining cohesion and strong brand recognition.
The Approach
I approached this with bright colors. Something that would pop while just sitting on a shelf. This branding screams fun and chaos without the alcohol addition.
Outcome
The final identity positions Zesta as a bold, expressive beverage brand designed to stand out in a crowded category. The system creates a clear visual language that can scale across future flavors, campaigns, and packaging extensions.
As Seen on Instagram
As Seen on the Web
