Burn Notice

Brand Identity | Packaging | Merchandise

Burn Notice

Brand Identity | Packaging | Merchandise

Burn Notice

Industry: Condiment / Food & Beverage

About: Burn Notice is a hot sauce brand that delivers bold flavor with a sharp kick, tasting great while still leaving you reaching for water.

Objective: Create a bold, stylish hot sauce brand that balances great flavor with intense heat, using a clean, warning-inspired aesthetic and an edgy, confident tone.

Project Overview

Package: Brand Identity System

Burn Notice was designed to stand out in any place you find it. Merchandise ties back to each of the flavors and the labels on those flavors. Zoom in and take a look!

Project Challenge

The main challenge was creating a brand that felt spicy without blending in with the other hot sauces on the shelf.

The Approach

I approached this by choosing a bottle design that would not typically be seen for hot sauce. This change in shape and dimension along with the bold label will grab attention.

Outcome

I developed a cohesive brand identity for Burn Notice. Not only was it bold and hit the mark but it also is something people would buy for the look of it alone. Brining merchandise into the brand, especially lighters, is a way to ensure the brand is everywhere we look.

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